Melissa Joy, CFP®, CDFA®

Philosophy on Investing

Don’t expect it to be easy. To reach goals you have to prioritize and be disciplined. Or, said another way, anything is possible when you’re able to add focus and persistence. That’s why we are named Pearl. There’s a personal connection for me with the name – to my grandmother, Vera Pearl, and my daughter, Josephine Pearl. To me, financial planning is at its best when your personal journey helps to form your future. And in the ocean, think about how a pearl forms. It starts as that tiny irritation inside the oyster’s shell. I’m not here to bug you, but I am going to hold you accountable for what you say you want to achieve and give you the steps to move you toward that goal. Beneath the sea, that grain of sand transforms into something beautiful. Let’s face it, for many of us, getting your finances in order feels more like an irritation than an opportunity. With the guidance of a financial planner, you can turn that anxiety and frustration into something that helps you.

Three Favorite Words

Purpose, Generosity, Possibility

Childhood Collection

Maps. As a kid, I couldn’t get enough of them. The old ones were my favorites with the edges that tapered off into the unknown, though any old gas station map would do. They always seem full of the undiscovered, while also brimming with possibility. There’s something about maps that speak of journey and that requires a plan. Don’t get me wrong, Siri is great, but when you really start soaking up the details of a map, you get context for where you are, where you’re going, and the pleasure of seeking somewhere unexpected that urges you to stop and discover along the way.

Geeking Out

I’ve always been a geek at heart, some things never change. In my work, you can see my thirst for and love of research. The more complex the issue or project, the more fun I have. I love the ability to see both sides of a complex issue. Numbers come easily to me. In my list of life’s accomplishments, I rank “building out a discretionary management platform for a large registered investment advisor” toward the top of the list. I truly believe the bottom line for investment results is about people, not percentages or statistics, but I still love the research and numbers. I mean, really love them. I’m probably counting in my head right now.

You might bump into me …

Around Dexter … on the chain of lakes in the summer … at one of my favorite local breweries or bookstores … or at our cottage in northern Michigan.

A Quote on my Desk

“You can do anything, but you can’t do everything.”

Background

Before founding Pearl, I worked in the world of financial planning and investments for more than twenty years. As a CERTIFIED FINANCIAL PLANNER™ professional and Certified Divorce Financial Analyst®, I specialize in working with busy families managing careers and success while trying to capitalize on their money possibilities. Even though Pearl is based in Dexter, Michigan, our clients live coast-to-coast and we use all the tools of technology plus plain-old human connection to build relationships across the miles.

Founded in 2018, Pearl Planning fulfilled my dreams to start my own company someday. Just as a pearl symbolizes wisdom gained through experience, I used my background running the investment and financial planning departments along with complex client practice experience to create a client-focused, personalized and modern wealth management firm.

Dexter, Michigan is home for me, my husband, Jeff, and our kids, Gus and Jo. In addition to spending time with family, I have a lifetime love of soccer, reading, and travel. I also have a passion for supporting and promoting women in financial advice careers.